Background:
Since it's inception in 1995,
AardVark Internet Publishing [AVIP] of Western Australia has earned and cultivated an admirable and respected reputation amongst clients and competitors alike. We're not a huge, impersonal "corporation" - The AVIP Design Team is a small design house that has made it's mark by paying close attention to the growing needs of our clients and their businesses.
Overview and Mission:
Our current webteam includes talented designers, programmers and multimedia specialists, all of whom have been hand-picked because they have three things in common:
- An excess of creativity,
- being prepared to learn and re-learn,
- a love of the Internet & and it's benefits to the community,
- an inbuilt dedication to customer care and service.
We remain committed to providing a complete solution to the online requirements of our clients at an affordable price, combined with an exceptional level of customer service and care.
Customer-Centered Design
At AVIP, we're committed to a philosophy of customer-centered design -- everything is designed from your customer's perspective, with the ultimate goal of creating a meaningful experience for them. Every step in our development process adheres to this philosophy.
Usability:
A beautiful website doesn't amount to much if your users can't easily interact with it. A clear message on each page, effortless navigation and processes, zero learning curve -- this is usability.
Credibility:
Because few barriers stop people from publishing on the Web, it’s important to know what leads people to believe—or not believe—what they find on your site. Suttle differences that you may not realize weigh big in the minds – and wallets – of your customers.
User Scenarios:
Even the most brilliant designs can’t succeed when they are based on flawed assumptions about customer behavior. User scenario modeling is crucial to develop an understanding of the target audience, their goals and how they can achieve their goals. :)
Web Development & Design
In the constantly changing world of the internet, an up to date and user friendly website can be of great benefit. Whether you are looking to inform your target market of products / services or generate direct sales via e-commerce, here at AVIP we bring together attractive design, with user friendly technology to ensure you get the maximum results from your internet presence.
Content Management Systems (CMS)
A content management system (CMS) automates the process of creating, publishing and updating the content on your website. An effective CMS can make maintaining and updating a website easier, giving non-technical staff the means with which to manage the content on your site. CMS's are typically made up of a front-end editor for managing the content, a back-end system for storing it, and a template mechanism for publishing the content to the web.
Benefits include:
- Reduce maintenance costs by updating your site yourself
- Increase website credibility by keeping content fresh and timely
- Maintain and update your site 24/7 with no technical mumbo-jumbo
Customer Behavior Analysis
Do you have a thorough understanding of how visitors interact with your website? Knowing what pages of your site are the most successful and which are the least successful is key in achieving a positive user-experience. We can show you in great detail where people click, how long they stay, when they leave the site, and much more.
Benefits include:
- Group and track visitors to determine ad campaign effectiveness
- Pinpoint website usability problems
- Discover customer failure points in critical website path